Sunday 22 September 2019

An urban lifestyle has its pros and cons, but when it comes to our skin’s health, the disadvantages outweigh the advantages. Living in the city exposes our skin to a non-stop barrage of external aggressors, one of the most serious being air pollution.
Common sources of air pollution include diesel or petrol-powered vehicles, power plants and open fires. Even indoors, we are not safe from the dangers of air pollution: smoking, gas stoves, paint fumes and household cleaning products also contribute to the worrying condition of air cleanliness. Did you know – pollution affects a staggering 80% of urbanites! And because of constant exposure to this poor-quality air filled with micro-pollutants, our skin experiences 60% moisture loss after just 7 days!
One of the most concerning pollutants with skin-damaging effects is Particulate Matter (PM). Research has shown that any PM with a diameter of 10 microns or less (≤ PM10) can penetrate through the skin, causing serious health issues, and one of the biggest skin’s enemies within this range is PM2.5.

This is particularly alarming for city dwellers – according to survey results published by the World Health Organization (WHO) over 4,300 cities, only 20% of the world’s population are living in areas with acceptable levels of PM2.5!
PM2.5 particles are 20 times smaller than human pores, allowing them to penetrate easily through to even the deepest layers of the skin. If you’re wondering how small they are, just imagine: the diameter of a strand of hair is about 30 times wider than the largest PM2.5 microparticle!
Because PM2.5 is invisible to the naked eye, it causes unseen harm and damage to our complexion. When PM2.5 enters our skin, it weakens and damages skin’s natural protective barrier, obstructing pores and preventing them from functioning properly. When our pores are suffocated, skin is unable to regenerate itself, thereby leading to even more issues.
The common symptoms of skin damage caused by PM2.5 include: dryness, dullness caused by a decrease in collagen, aggravation of acne symptoms, pigmentation and dark spots, premature lines and wrinkles, and other skin problems.
Is there a way to safely remove harmful PM2.5 from our skin? There is wisdom in the age-old saying, “prevention is better than cure”. Therefore, it is more sustainable to prevent the onset of skin problems before they happen, rather than to try and repair the damage done when it’s too late.
To minimize the impact of air pollution on your skin, cleanse your face twice a day with a facial cleanser that not only removes dirt and impurities, but also takes away micro dust. As PM2.5 particles are so small and can be difficult to remove, you’ll need a cleanser that is clinically-proven to effectively cleanse away these micro-pollutants.

However, not all cleansers are made equal – many women tend to have the misconception that all foaming cleansers in the market provide adequate protection from external pollutants, but the truth is that they don’t!
Neutrogena® introduces a simple and effective method to take away 99% of PM2.5 micro-pollutants^ while giving back skin’s nourished glow! Take the first step towards healthier, clearer skin with Neutrogena® Deep Clean® Foaming Cleanser, the 1st pure glycerin-based foaming cleanser* that is clinically-proven to remove 99.9% of dirt and impurities from deep within the skin!
Featuring a non-drying oil control formula, the foaming cleanser creates a rich, ultra-creamy lather that reaches deep into pores, thoroughly removing impurities such as dirt, excess oil and dead skin cells. Shine and surface oil are reduced, while retaining natural moisture balance, thanks to its key ingredient, Pure Glycerin, which nourishes and refines the complexion for a clear, fresh and healthy-looking glow.
Gentle and non-irritating, Glycerin is a powerful humectant which draws moisture from the environment to keep skin hydrated. According to experts, Glycerin mimics our skin’s natural moisturising factor (NMF), which makes it highly suitable for all skin types – even oily/combination or problematic skin! Other benefits of Glycerin include: reducing skin roughness, helping to shield skin from environmental irritation, and strengthening skin’s moisture barrier.


For peace of mind, Neutrogena® Deep Clean® Foaming Cleanser is also non-comedogenic, oil-free and dermatologist tested. 
Neutrogena® Deep Clean® Foaming Cleanser (RM19.90, 100g) is available at leading pharmacies nationwide. You can also shop online via Johnson & Johnson official stores on Lazada and Shopee


For more information, please visit Neutrogena®’s social links below;




THANK YOU!!!

Friday 6 September 2019

The World’s Biggest Book Sale, the Big Bad Wolf Book Sale will be marking its territory in Ipoh; the capital city of Perak. The Book Sale is set to open to the public from 6 September until 16 September at Mydin Mall, Meru Raya from 10am to 12 midnight daily. Admission to the 11 days Sale is FREE and book lovers will enjoy 75% to 95% discount off recommended retail prices.
Best known for its incredibly affordable prices, the Wolf is decked up to bring all genres of books ranging from fiction to non-fiction with the aim to fulfil the ultimate book lovers’ dream. One of the highly anticipated series at the Big Bad Wolf Sale Ipoh this year, the Magical Books. A preschool learning series and bedtime stories that uses cutting-edge augmented reality (AR) technology to revolutionize reading for the next generation. Suitable for children from 1-5 years old, Magical Books create an immersive, interactive reading experience.

“A vital step for youngsters to become engaged readers is to discover the pleasure of reading. In order to cultivate reading habits from a young age, we consistently explore interesting titles that engage children in different aspects throughout the reading process,” said Andrew Yap, Founder of the Big Bad Wolf Book Sale.

Aside from international publishers, more than 40 local publishers would be joining us in the Big Bad Wolf Book Sale. Publishers like Kualiti Books, Sasbadi, PTS and Pelangi will be bringing in educational titles at discounted prices where else Buku Fixi, Lejen Press, DuBook Press and Iman Publication will be featuring local novels during the Book Sale.

“Our mission is about making books accessible to everyone, with this in mind, our Corporate Social Responsibility (CSR) arm, the Red Readerhood is partnering with local organizations to give books to those in need as we believe books are meant for everyone, regardless of their status,” shared Yap.

This year, the Big Bad Wolf Book Sale Ipoh will be collaborating with Pertubuhan Kebajikan Kasih Nurul Iman Negeri Perak and Teach for Malaysia to spread the love of reading. Targeting children from 5 – 17 years old, the Book Sale will kick-start the initiative by donating 200 books to the young readers from these organisations. Visitors too, can play a vital role in helping the less fortunate by purchasing and donating books at the Red Readerhood corner during the Sale.

Other than books, visitors may also purchase the Big Bad Wolf Book Sale magnets, button badges and T-shirts at the merchandise corner.

Over the past 10 years, Big Bad Wolf Book Sale has left its mark in Thailand, Indonesia, Sri Lanka, the Philippines, Taiwan, United Arab Emirates, Myanmar, Pakistan and recently, South Korea. The Big Bad Wolf Book Sale will continue its journey to make affordable books accessible to everyone.
Join our Creative Photo Contest to Win a Big Bad Wolf Book Sale Voucher and Grand Prize Snap a photo at the hall and upload the photo to your Facebook or Instagram with the hashtag #BBWIPOHSELFIE2019 and #BBWIPOHBOOKHAUL2019 within 6 to 16 September and stand a chance to win a Big Bad Wolf Book Sale cash voucher worth RM 50 exclusive for five winners daily and a Grand Prize with a trolley full of books!

Stay updated and follow #BBWIPOH2019 for daily updates on: 
FACEBOOK: fb.com/bbwbooks 
INSTAGRAM: @bigbadwolfbooks

Event details: 
The Big Bad Wolf Book Sale Ipoh 2019 
Venue: Mydin Mall, Meru Raya, Ipoh, Perak 
Sale period: 6 – 16 Sep 2019 
Time: 10.00am – midnight (12.00am) 
Entry to the Sale is FREE

About the Big Bad Wolf Book Sale
Known as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale specialises in providing the widest selection of books possible at the lowest possible prices. It offers brand new books at discounts as high as 75% to 95%, with the primary aim of encourage people of all ages to discover the joys of affordable, accessible reading.

The Book Sale features a wide range of books across all genres, including fiction and non-fiction bestsellers, young adult fiction, as well as an extensive collection of children’s books. The Sale, the brainchild of BookXcess founders Andrew Yap and Jacqueline Ng, has been a landmark event in Kuala Lumpur, Malaysia since 2009. The Sale has toured across cities in Malaysia and abroad to Thailand, Indonesia, Sri Lanka, the Philippines, Taiwan, United Arab Emirates, Myanmar, Pakistan and recently, South Korea with no plans to stop in making reading affordable for readers around the world.


THANK YOU!!!