Sunday 29 November 2020

Think you have style? iQIYI International takes Malaysia by storm with #iQIYIStyle Hashtag Challenge on social media and a new made-for-Malaysia webisode.

Leading international streaming entertainment service iQIYI International continues to take Malaysia by storm with its very own #iQIYIStyle Hashtag Challenge and new content series, iQ Remix, following its #AnakMalaysia campaign.

Launched in October, the #iQIYIStyle Hashtag Challenge (HTC) garnered more than three times video views and user generated videos compared to other commercial TikTok HTC campaigns in Malaysia. Among those who participated in the #iQIYIStyle HTC were iQIYI International VIP Ambassador, Lawrence Wong, and popular influencers including Nick Syaf, Jackhuah, Yeesan, Sikar, Zarul, Sry, Qaasrina, Hashmitha, Danny Koo, Johanis, Queenyytan, Batrisyia as well as Zarol, Amri and Ecah from CIKIDOT. The challenge, invites fans to submit a creative video portraying their own personalised “glam look” against a backdrop of an iQIYI programme-themed magazine cover with music.

Fans of TikTok still have the opportunity to enter the #iQIYIStyle HTC which ends on November 30. Participants can stand a chance to win attractive prizes such as Samsung Galaxy Z Fold2, autographed photo by Lawrence Wong and iQIYI VIP subscription. Winners will be notified via the official iQIYI Malaysia TikTok by December 5.

iQIYI Malaysia also came up with new original monthly webisode 'iQ Remix' that combines characters from various prime-time dramas available on iQIYI. The webisode aims to feature various angles of iQIYI for viewers to get a better understanding of the brand. The first episode entitled 'Cawan Siling' features Laila (Riena Diana) from the drama Kampung People, Helmi (Syazwan Zulkifly) from 7 Hari Mencintaiku and Fahad (Saharul Ridzwan) from Cinta Sekali Lagi. Over 4 million viewers have watched the drama Cinta Sekali Lagi since its launch on iQIYI Malaysia two weeks ago. 

Viewers can look forward to watching the latest Asian programmes such as Biar Mereka Cemburu, Hadiah Dari Tuhan, Hush, Dear Missy, Ultimate Note, HAHAHAHAHA, Youth With You 3 and Daughters, available in English, Mandarin and Bahasa Malay subtitles on or download the iQIYI app on Apple Store or Google Play Store.

For more information, follow iQIYI Malaysia on social media: 



Monday 16 November 2020

Global sports brand PUMA has released Provoke XT, its latest women’s training silhouette, designed to challenge the standards of conventional athletic design. This dynamic shoe was constructed for optimum performance on the inside, while the outside offers a provocative style.

Provoke XT is PUMA’s all new training shoe, created for women who aren’t afraid to take risks. It features an aggressive geometric midsole, bold tongue construction, a TPU jewel piece in the midfoot and heel for stylish support, and an all-around secure fit.

The key benefits of this instant head-turner are:  

  • Stability: TPU midfoot piece adds control during gym workouts.
  • Comfort: PROFOAM midsole provides instant, lightweight cushioning.
  • Grip: zoned outsole offers maximum traction and durability during training movements.

Priced at RM 79 to RM 429, Provoke XT is already available for retail at KLCC, PAVILION, SUNWAY PYRAMID, 1 UTAMA, THE GARDENS, IOI CITY, QUEENSBAY, GURNEY PLAZA, AEON MELAKA, AEON TEBRAU, EAST COAST MALL, GURNEY PARAGON, KOMTAR JBCC, online at, and wholesale at Ararat, AW Lab, Neonshine, Royal Sporting House, Sports Direct, Lea Centre, Life Habitat, OC, Gatti.


‘Tis the season for indulging and celebrating togetherness! What could be more festive than a luscious array of next-level chocolate flavours? This season, Häagen-DazsTM invites you to revel in the festivities with three new heaven-on-earth chocolate delights, expertly crafted with the finest premium ingredients for the ultimate in unapologetically sweet indulgence. 

While this year has had its set of uncertainties and challenges, it has also brought us closer to our loved ones. The new flavours By Häagen-DazsTM celebrate the joy of these extraordinary moments. Round off the year by spending time with your friends and family, cherishing those priceless bonds and rediscover the true meaning of being together. Enjoy the new irresistible chocolate treats and create meaningful memories that last a lifetime. 

Together is Better when you Don’t Hold Back!


Bringing together a harmony of rich cocoa, the new Häagen-DazsTM Dark Chocolate Ganache & Almond Ice Cream and Belgian Chocolate & Hazelnut Ice Cream are the perfect accompaniments to any occasion this holiday season.

Häagen-DazsTM’ Dark Chocolate Ganache & Almond is a deliciously intense blend of smooth and crunchy textures blended with bitter and sweet flavours. The exceptionally rich 82% Dark Chocolate ice-cream is made using carefully selected cocoa beans expertly ground into a fine powder and then churned with 100% real cream, milk from France and Belgium, cage- free eggs and sugar. Layered with crunchy caramelised almonds and swirls of rich, smooth, creamy cocoa sauce, the intricate layers of taste and texture in each bite offer up an eyes- closed moment of pure grown up delight.

The secret to the new Belgian Chocolate & Hazelnut ice cream lies in the premium 50% cocoa Belgian chocolate base, createdthrough a meticulous process of gentle warming and careful tempering in a dedicated Chocolate Room until the perfect silky consistency is reached. Slivers of hazelnuts are toasted to a beautiful warm golden brown and then drizzled with a wafer-thin layer of caramelised sugar, then folded into the ice cream along with swirls of velvety chocolate hazelnut sauce. The delicious combination of Belgian Chocolate with crunchiness of Hazelnut promises to be an irresistibly delight in every bite.

Discover the new chocolate flavours at Häagen-DazsTM Cafés near you, also available at all leading supermarkets, hypermarkets, convenience stores and e-retailer channels from today. The pints are priced at RM34.50 and mini cups at RM10 each.

Häagen-DazsTM Cafés in Malaysia will soon be launching their exciting new festive menu. November onwards ice-cream lovers can indulge in enticing treats such as a special Winter Fondue, Christmas Lava Cake, and Red Reindeer Christmas log cake.

For more information, please visit their social media link as down here.
↠  FB  ||  IG  ||  Website


Don’t Hold Back on sharing Häagen-DazsTM’s new festive multipacks and mini ice-cream cakes! 

Get in the spirit of togetherness with special edition collectibles of BTS character TinyTAN

This festive season, celebrate authentic rituals and create unforgettable moments of real connection! In a rallying cry that “Together is Better”, Häagen- DazsTM announces an exciting partnership with TinyTAN – a group of loveable characters inspired by BTS – to unite an ‘army’ of like-minded people and bond over the globally loved ice cream. 

Starting from 11 November, consumers will be able to collect special premiums – including key chains, cooler bags and ice-cream spoons – of TinyTAN, inspired by the distinct personalities that spring from the persona of the global superstars BTS, available with purchases of Häagen- DazsTM’s Special Edition festive ice cream line-up.

Häagen-DazsTM TinyTAN Minicup Multipacks

Designed to be shared, indulge in curated multipacks of your favourite ice creams together with your loved ones. For intimate gatherings, select from two different types of fun packs of four mini-cup ice creams. Each multipack comes with one of the TinyTAN special-edition keychains.

Chocoholic Moments – consisting of Häagen-DazsTM newest festive flavour, the Dark Chocolate Ganache & Almond Ice Cream, as well as Belgian Chocolate Ice Cream and Cookies & Cream Ice Cream. 

Favourite Selection – brings together a myriad of all-time favourites such as Caramel Biscuit & Cream Ice Cream, Matcha Green Tea Ice Cream, Macadamia Nut Ice Cream, and Coffee Ice Cream.

Häagen-DazsTM TinyTAN Minicup Party Pack

For larger get-togethers, treat your group to a Party Pack of 10 mini cups, comprising of Häagen-DazsTM top-selling Belgian Chocolate, Vanilla, Macadamia Nut and Strawberry flavours, as well as the brand-new Dark Chocolate Ganache & Almond Ice Cream. Each Party Pack comes with a uniquely designed, special-edition TinyTAN cooler bag adorned with the TinyTAN characters and pink and purple heart shapes.

Häagen-DazsTM TinyTAN Special Edition Ice Cream Bites

The perfect gift for any occasion, Häagen-DazsTM launches a special-edition Ice Cream Bites, featuring all seven characters of TinyTAN on individual ice-cream cakes. Each character represents a different flavour: RM (Chocolate), Jin (Macadamia Nut), SUGA (Coffee), j-hope (Caramel Biscuit & Cream), Jimin (Vanilla), V (Strawberry), and Jung Kook (Cookies & Cream). The collection consists of seven handcrafted Häagen-DazsTM indulgent ice cream bites, carefully coated with purple coloured chocolate and topped with a crunchy chocolate plate in TinyTAN character print.

The mini-cup sets are available in four-piece multipacks, priced at MYR $34.50, and include a TinyTAN key chain, while the 10-piece party packs, priced at MYR $89 come with a special TinyTAN-themed cooler bag. Available at major retailers from 11 November. The Special Edition Ice Cream Bites pack retails at MYR $198 and a single piece at MYR24.50, only available in Häagen-DazsTM stores.

For more information, please visit their social media link as down here.
↠  FB  ||  IG  ||  Website