Saturday 16 November 2019

[EVENT] DKSH spreads fun with Skippy on the World Sandwich Day!

Sandwiches are simple in the sense that the only rule you truly have to follow to make a sandwich is that you need to put something in between two slices of bread. But great sandwiches constitute more than just an ordinary PB&J (peanut butter and jelly). Great sandwiches balance protein, dairy, vegetables, sauces and bread into a perfect food item.
What we generally consider as the humble sandwich here is actually so beloved in some cities of the world and is considered a top cultural food. Take the Cubanos (Cuban sandwich) for Miami or the Chivito for Uruguay; the latter enjoys an exalted status as the country’s national dish. There’s even a day that’s dedicated to sandwiches, namely the National Sandwich Day, which honours the day believed to be when sandwiches were invented.
DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, has partnered with SKIPPY® PEANUT BUTTER and DIY Bites Studio on the World Sandwich Day to celebrate the birth of this much beloved food item. The event took place at Setia City Mall in attendance of nine-year-old culinary prodigy Chef Leah Choy.
With inspirational recipes specially created by the culinary experts at Skippy and DIY Bites Studio, guests were treated to a hands-on experience on how to transform an everyday sandwich into a gourmet dish by incorporating the delicious and smooth taste of Skippy peanut butter.
“Sandwiches are a staple in any household or restaurant today. This versatile, on-the-go and easy-to-make food can be a balanced meal because it can include meat, vegetables, dairy products and sometimes even fruits. We share Skippy’s passion in inspiring people and are happy to celebrate this occasion with their iconic peanut butter brand,” explained Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia.
“The World Sandwich Day is a chance for us to shout our love for the simple but wonderful thing that is the sandwich from the rooftops. Together with Chef Leah and DIY Studio Bites, we want to empower Malaysians to eat healthy with Skippy, a well-known brand of peanut butter that is loved for its trusted quality, taste and nutrition.” said by Earle F. Rabe, Sales and Marketing Manager, Asia Pacific, Hormel Foods International Corporation, US-based food company that markets Skippy peanut butter.
The sandwich is a very versatile snack that is a healthy meal alternate or a simple on-the-go meal that entirely free to share with loved ones or keep to themselves. You don’t need bread - you can use rice cakes or even a wrap to create your sandwich.
For more information about DKSH Celebrates World Sandwich Day with SKIPPY® Peanut Butter @ DIY Bites Studio, please visit Skippy Malaysia 
About Hormel Foods International Corporation 
In 1891, George A. Hormel founded Hormel Foods in Austin, Minn. While we are proud of those small-town roots, we are excited as we continue to bring our iconic products to the global market. For more than 125 years, Hormel Foods has brought innovation, beloved brands and outstanding value to our consumers, customers, communities and shareholders. We are proud of this milestone but are motivated by our future. We remain focused on our purpose statement – Inspired People. Inspired Food. – by building on our founder’s legacy of innovation, quality and integrity.

On January 3, 2013, Hormel Foods International Corporation announced it has entered into a definitive agreement to acquire the Skippy peanut butter business from Unilever United States Inc., of Englewood Cliffs, N.J.  The deal includes Skippy manufacturing plants in Little Rock, Ark. and Weifang (Shandong Province), China.  Hormel ships Skippy to Malaysia from Weifang, China plant to provide Malaysian consumers with fresh tasty peanut butter with halal certification.

About DKSH 
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in 2018.


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