Friday, 13 December 2019

[Event] Philips launches new range of coffee machines, offering a fresh, fuss-free café style experience at home

Philips introduced its new and exciting series of fully automated espresso machines (FAEM) to coffee lovers in Malaysia today, enabling them to enjoy fresh, fuss-free café style coffee in the comfort of their homes at the touch of a button. The range includes the Saeco PicoBaristo, Philips 3200 Series LatteGo, Philips 5000 Series LatteGo, Philips 2200 Series and Philips 3100 Series.
Fresh coffee, enriching moments 
Designed for discerning coffee connoisseurs, the range of fully automated espresso machines introduces professional-grade specialty machines into the comfort of homes. The result is a high quality coffee experience with a simple process, giving consumers a bean-to-cup experience with speed, convenience and freshness.
“Coffee making is an art, but its science is undeniable. The breakthrough innovation in our range of machines enables consumers to enjoy fresh, café-style coffees at the touch of a button – round the clock without leaving the home. It also addresses consumer pain points by making cleaning and maintenance a hassle-free experience, thus making artisanal coffee more accessible to everyone,” said Mr Muhammad Ali Jaleel, Country Manager, Philips Malaysia.

Meanwhile, Ms Yip Leong Sum, President of the Malaysia Specialty Coffee Association, who spoke at the launch, said: “There are many factors that affect the quality of a cup of coffee – from the roast quality, grind size and temperature to how it is brewed. The more these variables are managed and controlled, the better your cup of coffee will taste. The smart features in Philips’ range of machines manages all these variables while giving you the freedom to experiment and personalise the taste of each cup of fresh coffee in the comfort of your home.”
Where artisan coffee making meets innovation 
Each machine features a range of intelligent and intuitive functions, carefully designed to help consumers achieve a perfect cup of coffee to match any mood with ease while also making cleaning and maintenance a breeze right from the first cup.

Freshly ground beans
Grind coffee immediately before brewing for fresh flavour with the durable ceramic grinders. Fresh beans are gently ground without risk of overheating, extracting all the best flavours and aroma to deliver a superior coffee taste for at least 20,000 cups. Explore the world of freshly ground beans, where you can pick any type of coffee beans that you fancy and get your desired grind size and consistency at the touch of a button – from ultra-fine powder to coarse grindings. To protect your coffee beans, the Aroma Seal – located on the bean container, ensures that the beans maintain their original aroma over time, while reducing the grinder noise.

Customised to taste 
Pick your ideal fully-automatic espresso machine model to enjoy your favourite café-style coffee. Get a flawless cup every time with the high performance Thermoblock boiler feature that heats up water to the optimal temperature for every cup. The Aroma Extract system strikes an optimum balance between brewing temperature and aroma extraction by keeping the water temperature between 90 and 98°C, while regulating the water flow rate.

Enjoy the breakthrough 
LatteGo milk system in selected models that calibrates the optimum temperature for steam to heat and foam milk – mixing milk and air at high speed in the round frothing chamber for silky-smooth froth for milk-based coffees, while the Classic Milk Frother dispenses steam to prepare silky smooth milk froth in other models. Each machine comes with flexible settings that easily allow users to adjust the strength and style of their beverage to suit their preferences, with a built-in memory to record the settings so users can choose it again with ease. There’s even a Powder Option to make full-bodied, delicious decaffeinated coffee at any time.

Effortless use and cleaning for everyday enjoyment 
The machine features the patented industry-first AquaClean water filter system that ensures no descaling up to 5,000 cups with regular filter replacement. Designed to improve the quality of coffee by purifying water, it also prevents scale build-up in the water circuit.
Meanwhile, the breakthrough two-part, no tubes LatteGo milk system can be easily disassembled and rinsed clean under the tap in as little as 15 seconds, making it the fastest to clean milk system ever. For extra convenience, the LatteGo milk system, drip tray and coffee ground container is also dishwasher safe. The Classic Milk Frother, which comes in only two parts, is also easy to clean under the tap or in a dishwasher. Other features that facilitate easy cleaning include a fully removable brew group for easy rinsing under the tap.
Price and availability 
The Saeco PicoBaristo (SM5473/10) (RRP RM5,999), Philips 3200 Series LatteGo (EP3246/70) (RRP RM4,599), Philips 5000 Series LatteGo (EP5335/10) (RRP RM3,999), Philips 2200 Series (EP2220/10) (RM3,299) and Philips 3100 Series (EP3510/00) (RM2,999) are available at selected retail outlets. To find out more about Philips’ range of products in Malaysia, go visit their website here www.philips.com.my.

THANK YOU!!!

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