Tuesday, 28 January 2020

[EVENT] Tealive brews up Life-Long Learning at KidZania Kuala Lumpur

Bubble Tea, the international beverage sensation which has enticed the palates and captured the hearts of people all across the world, Malaysians included, has officially landed on the steps of KidZania Kuala Lumpur as the award-winning indoor family centre welcomed its newest industry partner, Tealive. 
Tealive, a home-grown lifestyle tea brand formed in 2017 has since established itself as a household name, achieving rapid growth in less than two years. The brand currently operates over 450 outlets across the world. Besides Malaysia, Tealive is present in China, Vietnam, Brunei, Myanmar, Australia, the Philippines, the United Kingdom and now, in KidZania Kuala Lumpur!
To formalise the partnership, Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, the brand owner of Tealive, was presented with the ‘Key to the City’, a symbolic honour traditionally bestowed by a city upon esteemed individuals by KidZania Kuala Lumpur’s very own mayor, Shahrul Nizar Ahmad. 
Aimed at promoting experiential learning and diverting children’s attention away from gadgets, the new Tealive café establishment will expose kids to the ins and outs of being a Junior Tearista through hands-on experiences that promote the development of useful life skills.
“We’re delighted to have Tealive, one of Malaysia’s largest beverage chains and experts in their own right, partner with us to lend industry insight and work hand-in-hand to equip children with vital skill sets for the future such as self-confidence, attention to detail, independence and communication skills,” said Shahrul Nizar Ahmad.
“In this new world driven by advanced technology and gadgets, parents today face a new challenge of keeping their child away from their gadgets. What we offer at KidZania Kuala Lumpur is an avenue for kids to take a step back from all that screen time and experience real life in a fun and engaging way through one-of-a-kind role play activities that expose kids to real world professions and career possibilities,” he added. 
Some of the activities visitors can look forward to at the Tealive café establishment include learning how to brew Tealive’s signature handcrafted teas – the Original Pearl Milk Tea and Mango Juice with Pearls, learning how to work the machinery and tools, manage a store, as well as handle customer service. The ingredients involved in making the milk tea and pearls are freshly-brewed tea and tapioca starch. All drinks that are prepared in the establishment are also capped at only half-sugar level.

Commenting on the partnership, Bryan Loo said, “Malaysians already have a strong tea culture. We’re happy to extend this into a modern tea-drinking lifestyle and in the process enabling Tealive to be the leading brand in hand-crafted tea at home and in this region.

“This venture is yet another Tealive Breakthrough for us and we’re excited to be chosen by KidZania Kuala Lumpur for this meaningful activity for our young. We’re confident this partnership will be successful and beneficial to both the children and parents.”

Loo said for the young and curious, their inquisitive minds would be fulfilled through interactive activities to showcase the fun side of how their favourite beverages are brewed.

“Children at KidZania will no longer be full of awe and wonder at how their pearl milk tea is made. At Tealive, we strongly believe that providing a hands-on experience is much better than watching videos to pick up a new skill.

“Actually, it’s more than just learning a new skill here. This process will boost each child’s self-confidence that they, too, can do something productive – independently on their own rather than depending on others.

“Thus, in this context, making your own cup of Tealive pearl milk tea will carry a lot more weight and significance than meets the eye. Parents will appreciate this character-building and confidence-boosting exercise. Imagine what a milestone it will be for a young boy or girl to make a drink and serve it to customers instead of always being served by others,” Loo said.
This process, he added, would give children fresh insight into the effort, care and attention to quality and hygiene behind-the-scenes before each cup is ready to be served. “They will have a healthier respect for customer-service staff wherever they go and will hopefully grow up to be ‘better’ customers themselves,” he quipped.

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About KidZania Kuala Lumpur 
KidZania Kuala Lumpur is an award-winning indoor family centre that promotes learning by offering interactive role-play experiences for kids. The first of its kind in providing edutainment fun, KidZania empowers and inspires kids to pursue their life’s dreams by providing them an avenue to explore what it’s like to live and work in a real functioning city. KidZania’s kid-sized city experience is targeted at kids aged between 4 to 14 years which allows them to choose from over 100 job related role-plays spread across 60 various city establishments. As in the real world, children perform "jobs" and are either paid for their work or pay to shop or to be entertained. KidZania is built as a replica of a real functioning child- sized city, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands.

About Tealive
Tealive is the leading lifestyle tea brand in Malaysia with over 450 outlets. Born in Malaysia in 2017 with a passion to spread modern lifestyle tea culture to the world, Tealive continues to grow through strategic expansion and innovation of products and services. Its wide menu offering of milk tea, smoothies, chocolate and coffee has been created to satiate palates around the world. Tealive currently serves over five million consumers per month in Malaysia with presence in China, Vietnam, Brunei, Myanmar, Australia, the Philippines and the United Kingdom.

THANK YOU!!!

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