Thursday 23 February 2017

C88 Premier & Swarovski Zirconia co-branding collaboration signing ceremony

Shine bright like a diamond. Diamond is lady's lifetime partner. It is a great honor to participate the official signing ceremony of Swarovski co-branding & collaboration with HLW Jewellery Trading Sdn Bhd and Premier Jewelllery to design new jewellery.
Founded in 1985, Hup Weng Lee Jewellery Trading Company, carrying the brand CAP88 (known as Cap Lapan Lapan in Malay Language), is one of the leading jewellery distributors in Malaysia. Hup Weng Lee was founded by a group of passionate individuals who demanded nothing but excellence. In year 1997, Hup Weng Lee Jewellery Trading Company was registered into a private limited company in Malaysia, with the name of Hup Weng Lee Jewellery Trading Sdn Bhd. In 2009, the Company was renamed as HWL Jewellery Trading Sdn Bhd; following suit is the brand, which is now known as C88 instead of CAP88.
The Company exercises strict quality control and is meticulous from raw materials procurement, production to after-sales services. There have never been cases such as insufficient gold purity in the Company’s products, and there will never be, because the Company takes pride and integrity at its core. 2016 marked another milestone for the Company as it went into a co-branding collaboration with Swarovski. 
This collaboration signals nothing less than pure confidence that an internation company such as Swarovski has in the products on HWL Jewellery Trading Sdn Bhd. Through this collaboration, products of even higher quality will be made available to the Malaysian market. The Company has been around for more than 30 years and look forward to serving the Malaysian market for more years to come.
The Company principally engages in the sourcing, designing and wholesaling of gold and silver jewellery products, with a total of over 600 retail shops as customer base across Malaysia. The Company will continue to improve and innovate its products offerings and at the same time, to identify new business opportunities in the international market, bringing quality and ever-lasting jewelry pieces to the market in response to its corporate vision, “Eternal Sparkles”.

In order to futher strenghten the Company’s grip in the market, HWL has decided to establish its own jewelry manufacturing plant to further enhance cost effectiveness and production efficiency. In 2009, the Company moved into Menara Perdana industrial building in Georgetown, Penang, Malaysia and began its own manufacturing. Having a wholly owned jewellery processing plant enables the Company to offer stable goods supply and carry out quality control effectively. Constant outlay of investment on machineries and new technology ensures that the Company is able to stay on the forefront of the industry.
Company’s Principal Activities for sourcing of raw materials, designing, manufacturing and wholesaling of gold and silver jewelleries. A customer base of over 600 jewellery retail shops across Malaysia.
C88 Premier’s Unique Selling Point: 
• Strict quality control in every single manufacturing process is possible because of a wholly owned jewellery production plant.
• Diamond-standard quality stone setting craftsmanship** 

It is only commonly found in premium jewelleries, especially diamond jewelleries because of the complexity and the long hours of works involved. 
Official signing ceremony of co-branding between HWL Jewellery Trading Sdn Bhd - C88 Premier Jewelry & Swarovski Crystal at Hotel Istana Grand Ballroom, Kuala Lumpur.
Each and every prongs (the so-called ‘teeths’ that are holding the stones in place) are carefully crafted and will feature smooth and polished surface as compared to standard quality techniques which will leave scars and marks which leads to rough and dull surface. 
The gaps between each and every stones will also be identical, and the placement of the prongs features parallel and symmetry dimensions. 
Constant outlay of investments on machineries and new technology to ensure continuous improvements and innovations in our product offerings. Exceptional after sales services to our retail partners, so that the privilege can be transferred down and enjoyed by end users.
Benefits from this collaboration with Swarovski and future endeavours: 
• A recipe for perfection. Outstanding craftsmanship from C88 premier’s internal processing plant, coupled with breath-taking gemstones from Swarovski. Truly living up to C88 Premier’s tagline: Eternal Sparkles. Products of highest quality can be made available. 
• Endless possibilities are available thanks to Swarovski’s wide range of innovative gemstones designs and colour choices. More creations and innovations will be featured in our future products.

Happy to be invited and special thanks to HWL Jewerelly Trading.
One of these gorgeous C88 rings encrusted with gorgeous Zirconias and in 18K White Gold or 22K Yellow Gold can just cost about RM799. And the brilliance and magnificence is just the same
For more details about C88 Premier Jewelry and Swarovski Crystal collaboration, please check out C88 Premier Website.  

C88 Premier Jewelry


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